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Jun 26 2013

What to Feed Fido and Fancy?

June 17, 2013

Picking out the best dog or cat food for your four-legged family members is harder than it’s ever been. In the past, the best advice you could receive for feeding your dog or cat was to feed the highest-quality food you can afford. But with the introduction of Blue Buffalo and Beneful I do not think this out-dated adage necessarily holds true. I don’t normally “pick on” specific brands but I make an exception with these two specific brands.

 I recently discovered a full page advertisement for Blue Buffalo in one of my “women’s” magazines asking me to compare my dog’s food (iVet brand) to Blue, so I did. What I found was that, iVet Healthy Gourmet Pet foods, which River’s Edge Veterinary Hospital in Metropolis, IL has been recommending for years, held up to every check listed in Blue’s advertisement AND, the most exciting finding was the bottom line! A 33 pound bag of Blue Life Protection Formula (a regular adult canine formula) at PetSmart, in Paducah, KY is $51.99 and a 33 pound bag of iVet Healthy Gourmet Adult Formula at River’s Edge is $38.95!!! When comparing the ingredients list, both formulas list chicken as their first ingredient, both contain high quality carbohydrates like brewer’s rice or brown rice, barley, oatmeal, and both contain high levels of omega 6 and 3 fatty acids. The list of quality ingredients goes on and on, but take my word for it, both are top of the line formulas and the story is no different with both feline food lines.

 The reason I am not a fan of Beneful is that I think it should be on NBC’s “Fleecing of America”. Several years ago I did comparisons of the most commonly fed pet foods that our clients feed at home. What I found out surprised me, and I’ve been relaying my findings to our clients ever since. It turns out that Beneful is made with THE SAME ingredients as Ol’ Roy and Kibbles and Bits but costs A LOT MORE! You are paying for the Purina name, a pretty package, and all those television commercials. Please don’t  misunderstand me, I’m not saying that Beneful, Ol’ Roy, or Kibbles and Bits are unsafe or unhealthy for your pets. Millions of pets do fine on these foods. However, what I am saying is that you should get what you pay for and when you purchase Beneful at a premium price, you are paying for a name, and getting lower quality ingredients. In fact, if you are feeding Beneful, you could switch to our iVet Healthy Gourmet, for about the same price, and be able to feed a premium food that is just as good as the trendy, and  very expensive “designer food”, Blue Buffalo!

 All lines of iVet Healthy Gourmet foods are only available from veterinarians and one of the main reasons their food is comparable or cheaper than Blue Buffalo is that they don’t spend much money on national advertising; they teach us, your veterinarians, the quality of their food, and let us advertise, to you, for them! This cost saving strategy allows you to purchase a high quality food at a reasonable price. Furthermore, they test every batch of food for bacterial contaminants and, so far, they have never had a recall. None of their ingredients come from China and their production facility is in Kansas!

 I hope you have enjoyed our first blog on food selection and hope you learned a little bit as well.  Stay tuned for more blog updates!  We appreciate your time and loyalty.  If you would like to know more about your pet’s food and nutrition please don’t hesitate to call. Also, besides one-fits-all adult iVet diets, we have an extensive selection of prescription diets to meet all of your pets specific nutritional and/or medical needs. Feel free to call and set up an appointment with your pet for a nutritional evaluation. Have a great day! Now go play catch with Fido!

riversedge | Nutrition

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